Customer Discovery Questions for B2B Founders: What to Ask, Who to Ask, and What to Do Next

Customer discovery involves using structured questions to validate whether a problem is real and impactful before committing resources to building a solution. By focusing on understanding current workflows and pain points rather than pitching a product, founders can gather unbiased feedback and identify which prospects are truly viable early-stage buyers. This strategic approach helps prevent wasting time on products that don't address actual needs or targeting customers with prohibitive procurement processes.